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 Title: |
US5948061:
Method of delivery, targeting, and measuring advertising over networks
[ Derwent Title ]
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| Country: |
US United States of America
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| Inventor: |
Merriman, Dwight Allen; New York, NY
O'Connor, Kevin Joseph; New York, NY
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| Assignee: |
Double Click, Inc., New York, NY
other patents from DOUBLE CLICK, INC. (757885) (approx. 1)
News, Profiles, Stocks and More about this company
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| Published / Filed: |
1999-09-07
/ 1996-10-29
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| Application Number: |
US1996000738634
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| IPC Code: |
Advanced:
G06Q 30/00;
Core:
more...
IPC-7:
G06F 17/30;
G06F 151/00;
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| ECLA Code: |
G06Q30/00A;
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| U.S. Class: |
Current:
709/219;
705/014.53;
705/014.73;
715/205;
715/234;
Original:
709/219;
705/014;
707/501;
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| Field of Search: |
395/200.36,200.33,200.47,200.48,200.49
705/026,10,14,27,1
707/010,501,513
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| Priority Number: |
| 1996-10-29 |
US1996000738634 |
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| Abstract: |
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
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| Attorney, Agent or Firm: |
Jacobson, Allan ;
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| Primary / Asst. Examiners: |
Dinh, Dung C.;
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| Maintenance Status: |
CC Certificate of Correction issued
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| INPADOC Legal Status: |
Show legal status actions
Family Legal Status Report
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| Family: |
Show 8 known family members
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First Claim:
Show all 50 claims |
We claim:
1. A network comprising:
- a user node having a browser program coupled to said network, said user node providing requests for information on said network;
- a content provider affiliate node having a respective affiliate web site responsive to requests for information from said user node to provide media content, advertising space for display of advertising content and a link message to said user node;
- an advertiser node having an advertiser web site including advertising content, said advertiser node responsive to a request to provide said advertising content; and
- an advertisement server node responsive to a request from said user node based on said link message to select an advertiser node as a selected advertiser node, and identify said advertiser node as said selected advertiser node to said user node,
- whereby said advertising content from said selected advertiser node is displayed at said user node.
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| Background / Summary: |
Show background / summary
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| Drawing Descriptions: |
Show drawing descriptions
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| Description: |
Show description
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| Forward References: |
Show 551 U.S. patent(s) that reference this one
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| Foreign References: |
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| Other Abstract Info: |
DERABS C1999-517888
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| Other References: |
Booker, Ellis "Seeing a Gap, A Palo Alto Startup Will Debut Advertising Server for the Net", Web Week, v.2 iss2. Availabe online at http://www.interntworld.com, Feb. 1996.
Metcalfe, Bob "From the Ether", InfoWorld, v.18 iss 3. Available at http://www.infoworld.com, Aug. 1996.
NetGravity AdSerer 2.0 Annoucement. Available at http://www.netgravity.com, Oct. 1996.
"Internet access: Internet marketing revolution begins in the US this Sep." (Hyper Net offering), EDGE: Work-Group Computing Report, v7 n316, Jun. 1996.
Kohda Y et al: Ubiquitous advertising on the WWW: Merging Advertising on the Browser, Computer Networks and ISDN Systems, vol. 28, No. 11, May 1996, pp. 1493-1499.
(7 pages)
Cited by 32 patents
[ISI abstract]
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| Continuity Data: |
| Application Number | Filed | Notes |
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12508726 | | is a
continuation of |
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US2004000798342
| 2004-03-12 |
(pending)
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US20040172332A1 issued 2004-09-02 Method of delivery, targeting, and measuring advertising over networks
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US2004000937341 | 2004-09-10 | is a
continuation of |
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US2002000254923
| 2002-09-26 |
(abandoned)
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US20030028433A1 issued 2003-02-06 Method of delivery, targeting, and measuring advertising over networks
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US2004000798444 | 2004-03-12 | is a
division of |
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US2002000254923
| 2002-09-26 |
(pending)
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US20030028433A1 issued 2003-02-06 Method of delivery, targeting, and measuring advertising over networks
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US2004000798342 | 2004-03-12 | is a
division of |
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US2002000254923
| 2002-09-26 |
(pending)
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US20030028433A1 issued 2003-02-06 Method of delivery, targeting, and measuring advertising over networks
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US2004000798342 | | is a
division of |
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US2002000254923
| 2002-09-26 |
(pending)
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US20030028433A1 issued 2003-02-06 Method of delivery, targeting, and measuring advertising over networks
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|
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US2004000798340 | 2004-03-12 | is a
division of |
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US2002000254923
| 2002-09-26 |
(pending)
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US20030028433A1 issued 2003-02-06 Method of delivery, targeting, and measuring advertising over networks
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US2002000254923 | 2002-09-26 | is a
continuation of |
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US1999000293463
| 1999-04-15 |
(pending)
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US20020072965A1 issued 2002-06-13 METHOD OF DELIVERY TARGETING AND MEASURING ADVERTISING OVER NETWORKS
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US2002000254923 | 2002-09-26 | is a
continuation of |
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US1999000293463
| 1999-04-15 |
(abandoned)
|
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US20020072965A1 issued 2002-06-13 METHOD OF DELIVERY TARGETING AND MEASURING ADVERTISING OVER NETWORKS
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US2002000254923 | | is a
continuation of |
|
US1999000293463
| 1999-04-15 |
(abandoned)
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US20020072965A1 issued 2002-06-13 METHOD OF DELIVERY TARGETING AND MEASURING ADVERTISING OVER NETWORKS
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US1999000293463 | 1999-04-15 | is a
continuation of |
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>US1996000738634<
| 1996-10-29 |
(granted)
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US5948061 issued 1999-09-07 Method of delivery, targeting, and measuring advertising over networks
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US1999000293463 | 1999-04-15 | is a
continuation of |
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>US1996000738634<
| 1996-10-29 |
(patented)
[presumed granted]
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US5948061 issued 1999-09-07 Method of delivery, targeting, and measuring advertising over networks
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US1999000293463 | | is a
continuation of |
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>US1996000738634<
| 1996-10-29 |
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US5948061 issued 1999-09-07 Method of delivery, targeting, and measuring advertising over networks
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