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 Title: |
US6223215:
Tracking a user's purchases on the internet by associating the user with an inbound source and a session identifier
[ Derwent Title ]
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| Country: |
US United States of America
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| Inventor: |
Hunt, Simon R.; Campbell, CA
Wisner, Steven P.; San Jose, CA
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| Assignee: |
Sony Corporation, Tokyo, Japan
Sony Electronics Inc., Park Ridge, NJ
other patents from SONY CORPORATION (532110) (approx. 18,362)
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| Published / Filed: |
2001-04-24
/ 1998-09-22
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| Application Number: |
US1998000158327
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| IPC Code: |
Advanced:
G06Q 30/00;
H04L 29/08;
Core:
more...
IPC-7:
G06F 15/16;
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| ECLA Code: |
H04L29/08N1; G06Q30/00A; G06Q30/00C;
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| U.S. Class: |
Current:
709/217;
709/203;
709/218;
709/224;
709/245;
715/205;
715/234;
Original:
709/217;
709/203;
709/218;
709/224;
709/245;
707/501;
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| Field of Search: |
705/010,26,27,1,56
709/218,217,203,224,245
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| Priority Number: |
| 1998-09-22 |
US1998000158327 |
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| Abstract: |
In one embodiment, a method for interactive network session tracking from inbound source to net sale includes storing a unique session ID (identifier) in an entry in a session database, and associating the session ID with an inbound source (origin) of the user of an interactive network site. The user's actions, such as page views, product detail views, and shopping cart additions and deletions, can also be stored in the session database associated with the session ID. The unique session ID is embedded in a digital offer that is stored in a transaction database such that net sale data is associated with the session ID. Reporting and correlation of transaction data and the user activity data can be performed offline for analysis of purchase and traffic patterns.
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| Attorney, Agent or Firm: |
Butt, Richard H. ;
Fujii, Harold T. ;
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| Primary / Asst. Examiners: |
Millin, Vincent; Nguyen, Cuong H.
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| INPADOC Legal Status: |
Show legal status actions
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| Family: |
None
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First Claim:
Show all 25 claims |
What is claimed is:
1. A process for interactive network session tracking from inbound source to net sale executed on a first computer, the process comprising:
- storing an inbound source information of a user of a network site;
- storing a net sale information of the net sale executed on the first computer by the user at the network site; and
- associating the inbound source information and the net sale information with a unique session identifier, including embedding the unique session identifier in a universal resource locator (URL) having a checksum that is used to execute the net sale.
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| Background / Summary: |
Show background / summary
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| Drawing Descriptions: |
Show drawing descriptions
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| Description: |
Show description
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| Forward References: |
Show 24 U.S. patent(s) that reference this one
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| Foreign References: |
Buy
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Publication |
Date |
IPC Code |
Assignee |
Title |
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JP09001066
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1997-01 |
G06F 15/16
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| Other References: |
Unknown. NetSales' Cyberstore Program Creates New Revenues for High Traffic Web Sites. PR, Newswire, Aug. 1997.*
AppNet: What AdMaximize is. http://www.admaximize.com/admax- is.html. Printed on Dec. 2, 1999.*
WebConnect: What We Do. http://www.webconnect.net/newmedia/WhatWeDo.asp. Printed on Dec. 2, 1999.*
Tracking to the Max (i33 Communications Launched AdMaximize System to measure Erffectiviness of Online Advertising) Promo. vol. XI, No. 6, p. 158, May 1998.*
i33 Communications Releases new Version 1.0 of Leading AdMaximize ROI Service. Business Wire, Oct. 1998.*
WebConnect--Advertisers Can Now Track Their Web Advertising from Impresion, to Click, to Sale on Every Site on the Internet. Business Wire, Jul. 30, 1998.*
New Ad Tracking From i33 Launched. dot.COM, vol. 5, No. 1, Apr. 1998.*
Santo, Brian. Companies Tailor Web Sites to Customers' Needs. Electronic Engineering Times, No. 919, p. 152, Sep. 16, 1996.*
Advertiser Can Track Ad Effectiveness. dot.COM, vol. 1, No. 5, Aug. 1, 1998.*
Markets still leery of Web Ads. Business Marketing, vol. 82, No. 2, p. M1, Mar. 1997.*
Hyperlinks Make Money--Amazon Pays Sites for Successful Sales. InformationWeek, p. 54, Dec. 1996.*
Wexler, Diane. Amazon.com pays fees for book-buying referrals. Publishers Weekly, vol. 243, No. 35, p. 29, Aug. 26, 1996.*
Harper, Christian. Amazon.com Introduces "Amazon.com Associates" Business Wire, Jul 18, 1996.*
Increasing Effectiveness. http://www.doubleclick.net/advertisers/network/increasing.htm. Printed on Dec. 1, 1999.*
Adforce Debuts Online Tracking Technology to Measure Ad Campaign ROI. Press Release http://www.adforce.com/home/press100799.html, Aug. 7, 1999.*
i33 Communications Launches AdMaximize Customizable Internet-Based Service Measures and Optimizes Banner Ad Perfromance Against Click Throughs. Business Wire, Mar. 10, 1998.*
SecureLink SDK (Programmers's Tutorial, p/n 42-11230-A01).
Open Market: Technical White Paper Security Considerations in Open Market's Products (Dec. 13, 1996).
SecureLink.TM. SKD3.0 / Programmer's Tutorial (p/n 42-11230-A01).
Open Market Technical White Paper: Security Considerations in Open Market's Products (Dec. 13, 1996).
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