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 Title: |
US6308327:
Method and apparatus for integrated real-time interactive content insertion and monitoring in E-commerce enabled interactive digital TV
[ Derwent Title ]
>> View Certificate of Correction for this publication
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| Country: |
US United States of America
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| Inventor: |
Liu, Lurng-Kuo; White Plains, NY
Menon, Jai Prakash; Croton-on-Hudson, NY
Lipscomb, James S.; Yorktown Heights, NY
Chen, Jeane; Chappaqua, NY
Zhang, Liang-Jie; Hawthorne, NY
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| Assignee: |
International Business Machines Corporation, Armonk, NY
other patents from INTERNATIONAL BUSINESS MACHINES CORPORATION (280070) (approx. 44,393)
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| Published / Filed: |
2001-10-23
/ 2000-03-21
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| Application Number: |
US2000000531533
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| IPC Code: |
Advanced:
H04N 7/173;
H04N 5/445;
H04N 7/16;
Core:
more...
IPC-7:
H04N 5/445;
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| ECLA Code: |
H04N7/173B2;
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| U.S. Class: |
Current:
725/037;
345/632;
348/722;
348/E07.071;
Original:
725/037;
345/326;
345/328;
348/722;
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| Field of Search: |
348/003,9,722
345/327-8,326,328
709/219
725/032,36,37,60,42
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| Priority Number: |
| 2000-03-21 |
US2000000531533 |
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| Abstract: |
An improved method and apparatus are disclosed for selectively inserting interactive content into a live TV or recorded broadcasting presentation and tracking the usage of the inserted content by end user viewers of the presentation. The method and apparatus enable operators to watch the live audiovisual programming feed, view and navigate product lists from e-commerce servers, control the insertion of interactive content into the audiovisual programming, monitor the content insertion status, and track the usage by client viewers of the inserted content in real time. It is especially useful for interactive e-commerce applications.
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| Attorney, Agent or Firm: |
Redmond, Jr., Joseph C. ;
Shofi, David M.Morgan & Finnegan, LLP ;
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| Primary / Asst. Examiners: |
Faile, Andrew; Vu, Ngoc
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| Maintenance Status: |
CC Certificate of Correction issued
View Certificate of Correction
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| INPADOC Legal Status: |
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| Family: |
None
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First Claim:
Show all 17 claims |
What is claimed is:
1. A method for selectively inserting interactive content at a live TV studio into a TV broadcasting presentation whereby said interactive content is related to content of said broadcasting presentation, comprising:
- storing at least one file containing interactive content and a list referring to said content;
- capturing audiovisual programming from a TV broadcasting presentation;
- monitoring a transaction services unit for viewer interaction with the interactive content;
- presenting to an operator at the live TV studio said list;
- enabling said operator at the live TV studio to navigate said list by scrolling the list;
- enabling said operator at the live TV studio to navigate said list by display an interactive content of the list identified by an embedded hyperlink information;
- enabling said operator at the live TV studio to navigate said list by sorting to rearrange the order of the contents;
- enabling said operator at the live TV studio to preview an item of the interactive content in the list;
- receiving from the operator at the live TV studio a selection of said content, an indication of a time for presentation of the selected content, and a position for presentation of the selected content within said broadcasting audiovisual programming; and
- combining said selected content with said broadcasting audiovisual programming based on the viewer interaction with the interactive content, said selected content being in said position for presentation and available at said time for presentation.
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| Background / Summary: |
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| Drawing Descriptions: |
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| Description: |
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| Forward References: |
Show 9 U.S. patent(s) that reference this one
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