(a) an elongated handle having a first end and an opposing second end, said first end configured to be gripped by a user and said handle being of a length to enable the user to reach hard-to-reach areas of the user's body;

(b) an elastomeric substantially planar blade member connected to the second end of the handle, said blade member and the handle defining an obtuse angle therebetween, said blade member further comprising:

(i) said blade member being substantially rectangular in shape and including a proximal end adjacent the second end of the handle and an opposite distal end, said blade member further being substantially symmetrical about a plane passing through the longitudinal axis of the handle;

(ii) said blade member having first and second substantially parallel side edges extending from the proximal end toward the distal end and a distal edge at the distal end extending between the side edges, said distal edge including a substantially straight portion located in a central region between the side edges and further including a pair of curved portions at the ends of the distal edge adjacent a respective side edge; and

(iii) said blade member having opposed first and second sides, each of the first and second sides taper from a thick central portion to each of the side edges and the distal edge, said thick central portion including a first portion adjacent the proximal end of the blade member and a second portion between the first portion and the tapered distal edge portion and the second portion having a thickness less than the first portion; and

(c) whereby the user applies lotion applied to the second side of the blade member for spreading said lotion over hard-to-reach areas of the user's body.