|
|
 |
 |
|
September 13, 2001 | ipCapital Group |
|
 | The Bridge
The rise of defensive publishing and the search for prior art (PDF) |
|
|
|
We are pleased to offer you this inaugural issue of The Bridge, a new magazine focused on ways to use intellectual property as a business tool to generate meaningful revenue and reduce operating costs.
The magazine, published by ipCapital Group, Inc. and American Lawyer Media, chronicles IP as "the bridge" between business and capital. John Cronin, CEO of ipCapital Group, says: "In today's business climate, companies need to find ways to leverage every asset, not just those on the balance sheet. In two decades, the underlying drivers of market value have changed from tangible, hard assets (land, labor, and capital) to intangible assets (patents, trademarks, trade secrets, and know-how). Now 80% of the market value of public companies is attributable to their intangible assets. In light of this dramatic shift, it has become vital for companies to maximize the use of their intangible assets in order to compete and win in today's economy."
Woody Ritchey, CEO of Delphion, is among the industry experts cited in this magazine, which focuses on topics such as defensive publishing and IP licensing.
Used with permission from ipCapital Group.
[back to top]
|
|
 |
