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CHICAGO — February 6, 2002 — Delphion Inc., a leading provider of software and services that enable companies to fully exploit their intellectual assets, today announced that Scott Grafft has joined the company as its vice president of marketing. He will lead Delphion's marketing communications, product management, and customer service programs.
Grafft has more than 25 years of senior-level executive experience in marketing, business strategy, business development, operations, customer service management, and advertising. He joins Delphion from Engage Inc. (Nasdaq: ENGA), an enterprise marketing software company, where he served as senior vice president of global initiatives, establishing and leading a team providing Web consultation and development services to Fortune 500 companies. Prior to joining Engage, Grafft served as senior vice president of direct marketing for Flycast Communications, an Internet-based advertising firm.
Earlier, Grafft held senior management positions at two of the world's top advertising and marketing service agencies. He was executive vice president of the direct marketing practice at Foote, Cone & Belding, and before that, senior vice president of Draft Worldwide.
"As Delphion now enters its next stage of growth, we're positioned to deliver the industry's most comprehensive array of solutions for helping Global 1000 companies better manage and generate value from their intellectual assets," said Woody Ritchey, president and CEO of Delphion. "Scott's technology-marketing savvy, management experience and strategic vision will play a key part in helping Delphion continue to achieve strong growth, and deliver outstanding solutions to the market."
Intellectual asset management is the practice of transforming intellectual property (such as patents) and other intangible assets (such as business processes and employee know-how) into strategic corporate assets. IAM generates value by enabling more effective technology licensing and lowering intellectual property creation and maintenance costs. In addition, IAM can generate value by helping create new uses for dormant intellectual property, and by enabling a company to better align its R&D with strategic business goals.
Delphion Inc. provides intellectual asset management software and services. In 2000, the company was spun out of IBM Corp. (NYSE: IBM) and funded by Internet Capital Group (Nasdaq: ICGE). Delphion's solutions are based on technologies and best practices developed and implemented by IBM, a world leader in intellectual asset management. Delphion is based in the Chicago suburb of Lisle, Ill. The company's main phone number is 630-799-0600, and its website address is www.delphion.com.
Rich Dobinski
Public Relations Manager
Delphion Inc.
630-799-0630
rdobinski@delphion.com
Niki Larsen
Account Executive
Access Communications Inc.
415-844-6279
nlarsen@accesspr.com
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