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CHICAGO — March 18, 2002 — Delphion Inc., a leading provider of software and services that enable companies to fully exploit their intellectual assets, today announced that Gordon Petrash, the company's chief intellectual property strategist, will be a featured speaker at the World Intellectual Property Organization's Conference on the International Patent System, which is March 25-27, 2002, in Geneva, Switzerland.
In his presentation, Petrash will be addressing the issues of valuing patents and using them as financial instruments. "Today more than ever, patents are power in the world economy," said Petrash. "Because of this, it is just as important that companies be able to value patents as they do their tangible assets, like factories and product inventories. Best practices for valuing intangibles like patents are now emerging worldwide, providing companies with the tools they need to transform patents into business value."
Petrash is one of the world's foremost authorities on intellectual asset management (IAM). Before joining Delphion last year, he was a partner at PricewaterhouseCoopers LLP, where he led the implementation of IAM processes and systems for Fortune 100 companies. Earlier, Petrash was Dow Chemical's first global director of intellectual asset and capital management. An IAM visionary whose work has been cited by numerous books, journals and studies, Petrash has conducted IAM workshops for organizations such as the Securities and Exchange Commission, Brookings Institute, Institute for International Research, M.I.T. and Hoover Institution.
WIPO is an agency of the United Nations dedicated to promoting the use and protection of intellectual property. With 178 nations as member states, WIPO administers 23 international treaties dealing with different aspects of intellectual property. More information about the agency is available at www.wipo.org.
Intellectual asset management is the practice of transforming intellectual property (such as patents) and other intangible assets (such as business processes and employee know-how) into strategic corporate assets. IAM generates value by enabling more effective technology licensing and lowering intellectual property creation and maintenance costs. In addition, IAM can generate value by helping create new uses for dormant intellectual property, and by enabling a company to better align its R&D with strategic business goals.
Delphion Inc. provides intellectual asset management software and services. In 2000, the company was spun out of IBM Corp. (NYSE: IBM) and funded by Internet Capital Group (Nasdaq: ICGE). Delphion's solutions are based on technologies and best practices developed and implemented by IBM, a world leader in intellectual asset management. Delphion is based in the Chicago suburb of Lisle, Ill. The company's main phone number is 630-799-0600, and its website address is www.delphion.com.
Rich Dobinski
Public Relations Manager
Delphion Inc.
630-799-0630
rdobinski@delphion.com
Niki Larsen
Account Executive
Access Communications Inc.
415-844-6279
nlarsen@accesspr.com
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